How to Get from Idea to Launch in 30 Weeks


These days there are plenty of incubator programs promising an express ride for founders from fuzzy idea to the promised land of venture capital. But of the options, very few have targeted designers, recognizing the unique skill set that design practitioners bring to the world of entrepreneurship. In 2014, Google Creative Lab set out to change that by setting up 30 Weeks, a hybrid incubator and education program with support from the continuing education organization Hyper Island. 

Shana Dressler