Program Design


Incubator for design entrepreneurs
Executive Director



From 2011 to 2014, I designed long format curricula for startup social enterprises and nonprofit organizations at the startup phase. Topics ranged from financial sustainability to branding to legal structures to raising capital to pitching. During this period I also designed workshops and classes for the Harvard Social Enterprise Conference, the Social Good Summit, A Better World By Design, Adobe’s 99U, School of Visual Art’s Impact Design for Social Change and many others. 

In 2015 I was hired to lead 30 Weeks, Google’s design and technology incubator. As Executive Director, I designed a carefully-crafted business curriculum, built a mentorship program that included some of the smartest minds in design, tech, business, and venture capital in New York City and hosted networking events for leaders of top incubators and accelerators to share knowledge and resources.

During my time leading Google’s 30 Weeks, I had the privilege of working with 52 designers from 20 countries. Our designers developed 24 products across 15 verticals. Post 30 Weeks, many of our graduates were accepted to top accelerators for further support like Venture for America, Highway1, Mass Challenge, Brooklyn FoodWorks Culinary Accelerator and HAX Boost. In under 2 years, our newly minted founders raised over $8,000,000 dollars of investment for their companies.

To learn more about my experience you can read “How to Get from Idea to Launch in 30 Weeks” in Core77.


I had the opportunity to work with Shana at Google’s 30 Weeks program as Designer-In-Residence. Shana was the rock that made the program what it was. As one part of the core team that was driving the program day in, day out, she did everything in her power to ensure a great experience for all of the designers that went through it. Making this program work for three classes with limited resources and a small team is a testament to Shana’s ability to execute while always being curious, creative about the curriculum, driven, scrappy when necessary, organized and most of all incredibly thoughtful about the experience she was creating.
— Alex Rainert, Former 30 Weeks Designer-In-Residence, Head of Product & Design at The New York Times